NYC partnership connects bike share and public benefits
by: Stefani Cox
In New York City, BBSP mini-grantees are collaborating to make sure that being on public benefits isn’t a deterrent to using Citi Bike.
Bedford Stuyvesant Restoration Corporation is working in partnership with Myrtle Avenue Brooklyn Partnership, Fort Greene Park Conservancy, and Urban Upbound to outreach to SNAP participants and public housing residents.
Coordinating between that many organizations isn’t necessarily easy, but making in-person meetings a priority has helped keep everyone on the same page. For instance, the group met a few months ago for the explicit purpose of developing their collective summer programming. It also helps that these organizations have a history of working together.
The first partnership event was a kickoff. To prepare, partners met weekly and developed shared marketing materials across organizations, such as a T-shirt with all their logos featured.
To read more, visit betterbikeshare.org