Engaging Communities in Bike Share Citi Bike RFP

Engaging Communities in Bike Share Citi Bike RFP
Tuesday, May 16, 2017

Engaging Communities in Bike Share as a Pathway to Better Health

Request for Proposals 2017

Summary

Grant opportunity for organizations in East Harlem and Two Bridges to use Citi Bike to  improve public health and access to affordable transportation within their communities and organizations.

Background

Citi Bike is New York City’s bike share program. Citi Bike launched in May 2013 with 6,000 bikes. By the end of 2017 it will have expanded to 12,000 bikes. The program currently has over 120,000 Annual Members and nearly 500,000 additional individuals accessed the program last year through short-term passes.

Citi Bike has proven to save its members time, money and improve their physical and mental health. But so far membership adoption has lagged in neighborhoods outside the Manhattan Central Business District and Downtown Brooklyn.

Citi Bike is committed to bike share equity and increasing membership among lower income residents and people of color.

This grant opportunity hopes to engage organizations that work with these populations to increase participation and work towards a future where more New Yorkers take advantage of this convenient, affordable and healthy form of transportation.

The following organizations will play a role in selecting grantees and working with grantees to support their projects:

Bedford Stuyvesant Restoration (“Restoration”)

Restoration is the nation's first community development corporation and partners with residents and business to improve the quality of life of Central Brooklyn by fostering economic self sufficiency, enhancing family stability and growth, promoting the arts and culture and transforming the neighborhood into a safe, vibrant place to live, work and visit. Restoration brings this experience, along with their experience spearheading a nationally recognized coalition between Citi Bike, the Department of Transportation, and the Department of Health that promotes bike share among low income populations and people of color in New York City.

Motivate, operators of Citi Bike

Motivate is the company that runs Citi Bike as well as 9 other bike share programs across North America. Motivate brings expertise marketing bike share as well as the bikes themselves to help with programming and promotional efforts. Motivate’s involvement in this program is part of a national effort to build equitable and replicable bike share systems.

NYS Health Foundation

NYS Health Foundation is a private, statewide foundation dedicated to improving the health of all New Yorkers. Two Bridges and East Harlem are two of their focus areas under their Healthy Neighborhoods Fund. NYS Health Foundation’s funding supports Citi Bike’s outreach efforts in these neighborhoods in 2017 as well as this mini-grant program.

Goals and Eligibility

The purpose of the mini-grant program is to encourage equitable use of Citi Bike among low income residents in Two Bridges and East Harlem, which are areas with populations that are disproportionately impacted by chronic diseases that can be mitigated through physical activity. We want to build a strong base of Citi Bike members in these areas and work with these members to help spread information and excitement about the program to their peers.

Funded organizations will be responsible for:

1) Enrolling clients and/or staff into Citi Bike membership; and

2) developing and implementing complementary bike-related programming such as bike safety classes, bike rides, or other bike-related activities (Restoration and Citi Bike will provide support and coordination of relevant organizations).

Prospective applicants should have a track record engaging diverse stakeholders  in East Harlem and Two Bridges. These stakeholders may be businesses or nonprofits that employ or serve a diverse clientele. Grant awardees will determine how to best promote Citi Bike to their clients, employees or youth within their communities. Once individual membership enrollment in Citi Bike is underway, the awardee will also be responsible for developing and implementing complementary programming such as bike safety classes, bike rides, or other bike-related activities.

Sample Grant Activities
Restoration has previously funded similar efforts in Brooklyn. Here are some efforts that were funded in 2016:

●     Grant recipients provided partial and full subsidized memberships to their low-wage staff through a lottery system, supported by bike safety education classes and monthly neighborhood bike rides.

●     Grant recipients signed up local businesses into Citi Bike’s corporate membership discount program as incentive for employers to provide cost and time savings for their employees.

Funding Availability
Restoration anticipates making 3-5 grants. The maximum grant will be $6,000, while average grant size will be $2,000. Grant size will vary depending on the applicant’s projected plan and reach. Grant package will be supplemented with in-kind items like Citi Bike memberships and access to Citi Bike partner keys, an additional value of up to $3,000.

Attribution and Disclaimer Statement
This project is (100%) funded with funds from the NYS Health Foundation.

Timeline:

April 19, 2017                                      

May 2017*                                                 

June 2, 2017                                      

June 15, 2017

RFP Released 

Grant Q & A Conference Call (date tbd)

Grant applications DUE

Selection and notification of grant awardees

Grant Term: July-December 2017

*Interested organizations are invited to take part in the Conference Call or submit an LOI by tbd. The conference call will discuss the RFP in detail and answer any remaining questions.

Once awarded grantees will be expected to participate in monthly calls or meetings with Bedford Stuyvesant Restoration Corporation and Citi Bike to review progress. During the course of the grant term, Restoration will provide technical assistance and will work as a liaison between the organization and Citi Bike to facilitate a smooth rollout of programming.

Contact Information:

If you have any questions please email citibike@restorationplaza.org

To apply:

Click here for full  RFP Application

 

 

 


 


 

 

 

 

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